Those of you who remember the launch of the ThinkPad X300 in detail will remember Steve Hamm and the BusinessWeek cover article “Building the Perfect Laptop.” The story behind it is that Steve spent more than a year “embedded” with Lenovo’s designers and engineers, following the development of the ThinkPad X300 and indeed “The Race for Perfect.”

A year is plenty of time to form a close relationship with a team and Steve has of course talked with them about the ThinkPad T400s. He brings that insight to us talking about “market segments and finding sweet spots.” It doesn’t tell us much more than we already knew, partially because it was posted on June 23rd and I’m just slow, but it is an interesting insight none the less.

It was the brainchild of David Critchley, the T Series brand manager. He saw the opportunity to blend features of the X300 with those of the company’s very popular T400 line of laptops. Engineers took the lessons they had learned in flattening out the X300 to about 3/4 inches thick and applied them to the T400s.

Source: [BusinessWeek]

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