Lenovo will be bringing technology from SRS Labs into their China-only, Google Android-powered “OPhone” smartphone and future models to come. SRS Labs specializes in audio technologies and will be boosting both sound volume and quality in these phones.

These phones will be featuring SRS Labs’ WOW HD and MAX-V technologies, which service to boost audio quality and volume, respectively, through special signal processing. More about these technologies:

SRS WOW HD is a patented audio solution that delivers a notably more natural audio experience and retrieves subtle audio cues lost during compression so that multimedia content sounds closer to the way it was originally intended. Through this solution, heavily compressed files such as AVI, MOV, MP3, AAC and WAV are optimized to provide more immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.

SRS MAX-V is an innovative solution designed specifically for mobile phones to raise volume levels and help deliver crystal clear communication. Max-V allows small speakers common in today’s mobile devices to produce the maximum volume possible while also eliminating clipping and quality degradation.

SRS Labs has specialized in audio technology since 1993, starting with technology purchased from another company and continuing development on their own. The core of their product line revolves are audio processing to improve quality on devices that don’t such a capability built-in. While you may not find SRS technology in a high end amplifier, you will see it in MP3 players, televisions, laptops and even phones. Heck, it is a plugin built into Windows Media Player.

I remember waaayyy back in the day, there was an SRS WOW plugin for WinAmp that allowed for some nice tweaking of the audio playback. Of course, turning it on brought my CPU grinding to a halt, if that gives you any clue to just how long ago it was.

Source: [Press Release]