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IBM helped push the personal computer into the mainstream when it began selling its
PC in 1981. Eventually, though, it lost control of the PC marketplace, and didn't bring a
portable to market until 1985. By then, portables were already becoming smaller and
lighter. Tandy had scored in the market with its TRS-80 Model 100, a compact,
lightweight computer with an integrated word processor and modem. In 1986, Toshiba
unveiled a state-of-the-art portable line that became an immediate hit. IBM followed with
the 5140 Convertible PC, but it proved to be nothing but an expensive doorstop made of
dated technology. In 1991, Dataquest, the San Jose-based market research firm, reported that during the previous year the top five laptop vendors had shipped 547,000 notebook computers worldwide. Toshiba led the way with 230,000, and Compaq Computer wasn't far behind at 200,000. IBM wasn't even on the list, and Jim Cannavino was annoyed about that. Cannavino was president of IBM's Entry Systems Division, a predecessor of the IBM PC Co., and until then his career had run parallel with the company's glory days. He had started out in 1963, a teenager with a high-school diploma and a talent for repairing mainframes. He proved equally adept with software and was promoted to lab director, where he began his steady rise through the hierarchy. |
For Cannavino, the PC-era was frustrating, particularly his stint as the point man in IBM's
battle with Bill Gates over the jointly developed OS/2 operating system, which eventually
lost to Microsoft's Windows. But Cannavino saw an opportunity for IBM to get into the
mobile game when he spotted a prototype of a tablet computer. It had been produced
by GO, a start-up that was hoping its software would become the standard operating
system for pen products. "One of the first things I had to do was replace 70% of my
executives," recalls Cannavino, who retired from IBM in 1995 and is currently CEO and
chairman of CyberSafe Corp. of Issaquah, WA, a network security provider. "The
decision-making process and development time at IBM were too slow for the market,
and the executives I replaced were the ones who didn't believe change was required."
Cannavino asked Kathy Vieth, a vice president with wide-ranging marketing
experience, to oversee the portable- and pen-computing development team in Boca
Raton. "I thought Jim was onto something with the pen computer," says Vieth, who today is retired from IBM and lives in Vail, CO, where she runs her own consulting business. "IBM scientists are brilliant, but you don't necessarily need brilliant for successful products. You need common sense and street smarts. That was Jim Cannavino." |