Maybe it’s not as bad as selling your executive jewery for 2/3 off on TigerDirect, but Dell is taking $500 off the almost obnoxiously affluent Adamo 13.4-inch ultra-svelte designer laptop. There’s no denying the Adamo is a sweet machine, but Dell missed the boat with this one.

I previously theorized that if Dell was able to at least able to build an image off this machine, then they’d be all the better when the global economy improves and more people want to buy luxury products. Clearly it didn’t work. After the famed launch of Adamo and a flurry of first impressions & reviews, nothing was heard about Adamo. To my knowledge, Dell didn’t do any giveaways or offer any coupons to get these into the public’s hands.

I’d bet dollars to pesos that Dell never intended this as a profit machine: high-end luxury generally means low volume, high margin. Instead Dell was likely trying to build their brand image while the gettin’ was good, before HP completely smashed them into the sidewalk and everyone else started feeding on the remains. That marketing team’s job should have been to get actual owners talking about how awesome this computer is and why Dell isn’t only a cheap or high value PC company anymore. There’s nothing wrong with cheap or high value, but it’s difficult to move into the high end territory with that stigma.

[Hmmm...I wonder if this is what they are doing with the discount?]

Getting off my soapbox, at $1499 this machine is rather well loaded. The 1.2GHz Core 2 Duo SU9300 (a CULV processor interestingly) is a bit pokey, but you won’t be wanting too much with 2GB DDR3 RAM and a 128GB SSD. Between the sexy aluminum chassis and pricey 128GB SSD, the Adamo is worth a look for anyone shopping in that segment.

These should actually start moving decently and we don’t know just how long Dell will be offering this discount, so you might want to get a move on it if you’re interested.

Source: [LogicBuy]

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