This is news to me, but apparently Lenovo has a total of eight retail stores in the Indian state Kerala alone. Cochin, a city within Kerala, will be home to the newest Lenovo Exclusive Store with a 320 square foot presence and join two other such stores in the same city.
Throughout the state of Kerala, Lenovo also sells through the channel with 140 business partners in addition to the eight LES stores.
This doesn’t come as much of a surprise to me. India is one of the highly coveted BRIC (Brazil-Russia-India-China) emerging markets that every industry is lusting after and a strong retail presence in the burgeoning region makes sense. Indeed, that is one way Lenovo achieved its strength in China. The article does indicate specifically that Idea products will be sold here, with no mention of ThinkPads. No TrackPoint love?




