
Everyone’s favorite monopoly is expressing its displeasure with the term ‘netbook.’ For those who haven’t followed along, there has been a fair amount of strife around the term, who owns it, and what qualifies as a netbook.
For a quick and accurate summary of the netbook trademark debacle, check out the Wikipedia entry for Psion. Go ahead, I’ll wait.
All caught up? The naming craze got so convoluted that there was even a flow chart created to help you figure out what device fits in what naming bin. Despite all the hype around the term netbook, some manufacturers didn’t even want their sub-10-inch, uber-compact, Intel Atom based ultraportable personal computer called a netbook, go figure!
Now that sanity had returned and everyone was used to the term netbook, Microsoft wants to change everything up and would prefer everyone to use the phrase ‘low cost small notebook PC.’ Their justification is that so-called “netbooks” are capable of more than just browsing the web, so just stop this netbook non-sense.
A 1992 Geo Metro is capable of being driven at a race track alongside other race cars, but does that mean we should call it a race car? This is a case of trying to take marketing spin too far and Steven Guggenheimer, general manager of the Application Platform & Development Marketing Division at Microsoft, is likely getting plenty of flack right about now.
(P.S. Maybe Steven’s job title has something to do with his fixation on excessively long titles.)


